authentic & compelling
short films

 

HOW STORY AFFECTS THE BRAIN

 

A good story is more than entertaining--it also changes our brains. When you use video to reach your customers, you're leaving a lasting impression that connects your clients meaningfully and powerfully with you, your product,
and the heart behind your company.

 
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Sparks Brain Activity

Storytelling sparks our imagination. Stories rich in sensory detail, such as strong visuals, engage more parts of the brain than mere facts can. This increased brain activity also helps to cement the experience in our minds.

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Fosters Empathy

Storytelling can actually change someone's mind. People tend to challenge arguments based on facts. However, stories can effect change by stimulating structures in the brain associated with empathy.

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Improves Memory

We remember with greater accuracy the things that affect us emotionally. Great storytelling elicits emotional responses that release the production of dopamine, a neurotransmitter associated with happiness and memory.

SETH SCHAEFFER
President
CARRIE SCHAEFFER
Office Manager, Copywriter, VO Artist
ASHLEY BERNAL
Post-Production Supervisor